5 Tips Small Business Can Use To Improve Their Facebook Marketing

Getting your business noticed on Facebook is very important if you're looking to get new customers. Unfortunately, a lot of us struggle with very a common challenge - we'll often put in a lot of effort, and still fail to get a good response from the people we're trying to reach. There's no need to panic, though - you can turn that around. If you've been wondering how you can get the right people to interact with your posts and start getting likes, comments and shares, you're in the right place. It isn't hard to do Facebook right and start turning users into customers - but it takes strategy. Here are five tips that'll help you build profitable connections on your page. Tip #1: Make A Commitment It's true, Internet communication happens at lightning speed. However, you can't expect your social media growth to happen at the same rate. Managing your social media page is basically building relationships digitally - and it's impossible to build meaningful relationships without a lot of time and effort. Don't expect an overnight miracle - commit to keeping the pages updated for six months at least, if you want to realize its potential. Tip #2: Avoid The Wrong Followers While it can be tempting to try and increase your fan count by asking friends and relatives to like your page - or even purchasing likes from fake accounts -, doing so does you a disservice in the long run. Facebook rewards pages which provide relevant content to followers - content they value, which they interact with. Instead of trying to gather volume, try to get quality fans, which are in-line with the message. Tip #3: Don't View It As Work While you need to put in effort and time, you can't view managing your page as a chore. Facebook is a social network, and your focus has to be in making connections, talking to people, and allowing potential customers to get to know you. This means you should approach your content creation with an effort to be genuine, have fun, and share stuff followers will care about. Tip #4: Use What Works It's often said that there's nothing the Internet loves more than cats and bacon. While you might struggle to understand the reason why, adapt accordingly. Your posts shouldn't be 100% focused on promoting your company or selling something. It's usually a bad idea to be excessively promotional on Facebook, so make sure to share the occasional meme or cat picture from time to time. Tip #5: Train Your Fans To Interact This might be the single most important thing you'll have to do: Train followers and fans to act. Guide them to your giveaways, invite them to comments, and give out links to information that matters to them. The more they get in the habit of interacting with your page and your content, the easier it's going to be for them to decide to become customers.

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Why Use Video Marketing in Your Business?

  Experts and critics believe that world's publishers are beginning to think like video producers. This means that people in the advertising industry have come to realize that the highest return on investment happens when a media can personalize a story for a consumer. You can achieve this by using video marketing. Have you ever seen an ad or a video showing, capturing the activity and talking to you as a person? You will notice that this makes you a part of the scene and uses your own experience to advertise a certain product or service. So, why don't you follow this trend?  

The boom of video marketing in technological world

  In the past, television used to be the only video source. The major problem with television was that the cost of air time made it almost impossible for small businesses to advertise their products or services. Therefore, big companies were the only ones that could use TV advertising. However, this is no longer the case as the internet changed the dynamic and the advent of social media made it even more extensive. Nowadays, services such as over-the-top television (OTT) and social media advertising have attracted 70% of the viewing audience and embedded in this are those who consume video ads. Videos are becoming more and more popular in the community and are one of the most tech-driven around the world. Furthermore, video is a medium that enables viewers to interact with the content they watch, give them an opportunity to give their opinions, make choices and have a dialogue with the sender of the message. It is very important to be familiar with the language, the way images affect people and what may be unacceptable in a multicultural society that wants to live in peace with each other. This is a difficult task that cinematographers and videographers face on a daily basis. The task can be performed well by people with a lot of experience, knowledge and sensitivity about how society thinks of itself, what they are proud of and how this affects their consumer habits. Sending the right message will make a video leave a lasting impression on the target audience. This is something you should strive for. However, the problem with videos is that everybody seems to be an expert in video production. Nowadays, anyone can now record videos of an acceptable quality with simple tools such a smartphone or a tablet. Digital cameras have even made the videos more impressive making some people think that they don't need a professional as taking videos is something that is not hard. However, creativity and professionalism are not the same things. If you stand up an amateur production next to a professional, you will come to realize that the difference is like day and night in terms of quality. It is not a good idea to use a poor quality video to advertise your brand. Therefore, you need to look for a professional who will help you produce quality videos that will effectively market your products or services. Many business people have wasted a lot of money trying to deliver a media campaign that did not work just because the people who created it did not understand the audience or the media. Some of them may even not have understood the product they are trying to market. The fascinating characteristic of the internet is that it can make a complex task look very simple. The best way of producing quality videos is by looking for a video marketing company that will meet your needs. How To Use Video Marketing To Promote Your Online Business.

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How To Use Video Marketing To Promote Your Online Business.

Video marketing is one of the most powerful ways to market your business. Creating videos that can generate better online marketing results is not difficult. All you have to do is to balance between giving too much information and giving insufficient information. You should create a video that looks great, sounds great and persuades your viewer to take action. Below are video marketing tips that will make your video marketing more effective: 1. Create shorter videos It is a good idea to keep your videos under 2 minutes for better viewership as viewers are more likely to watch short videos all the way to the end. Videos that take 3 or 4 minutes could be too long. It is also good to avoid going over 10 minutes when covering a complex subject matter. 2. Get to the point quickly Avoid leaving important information until towards the end of the video. Putting important details right up front will make most viewers want to watch your videos to the end. Therefore, you need to create videos that stay on track and don't go off on tangents about other subjects. 3. Avoid acting like a robot Remember that you are human and not a robot. You should realize that you make some mistakes, make a face you don't like or get your words mixed up. However, you should not worry about this as viewers want you to be human. 4. Ensure that your viewers can hear you clearly Even if you have a great looking video but your viewers cannot hear what you are saying, then most of them will switch off and look for another video or do other things. This is why it is you need to be aware of background noises when recording your videos especially if there are people talking nearby or if you are outside. Adding an audio track with music in addition to your voice can keep the interest of your audience. Just ensure that your viewers can clearly hear what you are saying without the music taking over. 5. Use your videos on landing pages Landing pages with videos usually convert more than those without any videos. If you want your viewers to take action after viewing your video, then tell them what you want them to do. You can insert clickable links on the screen to take them to a sales page or opt-in page to make the video interactive. 6. Stop relying too much on YouTube Start using different types of network to promote your business. Although YouTube is a good place to start video marketing, there are other places online to upload and share your videos. Always remember that videos shared on multiple platforms usually get the best results. Check out metacafe.com, vimeo.com, video.search.yahoo.com, dailymotion.com, and video.Google.com. The benefits of video marketing cannot be underestimated. Video marketing is a good way to boost brand awareness, increase engagement, and improve search engine rankings.

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