Video marketing is one of the most powerful ways to market your business. Creating videos that can generate better online marketing results is not difficult. All you have to do is to balance between giving too much information and giving insufficient information. You should create a video that looks great, sounds great and persuades your viewer to take action. Below are video marketing tips that will make your video marketing more effective: 1. Create shorter videos It is a good idea to keep your videos under 2 minutes for better viewership as viewers are more likely to watch short videos all the way to the end. Videos that take 3 or 4 minutes could be too long. It is also good to avoid going over 10 minutes when covering a complex subject matter. 2. Get to the point quickly Avoid leaving important information until towards the end of the video. Putting important details right up front will make most viewers want to watch your videos to the end. Therefore, you need to create videos that stay on track and don't go off on tangents about other subjects. 3. Avoid acting like a robot Remember that you are human and not a robot. You should realize that you make some mistakes, make a face you don't like or get your words mixed up. However, you should not worry about this as viewers want you to be human. 4. Ensure that your viewers can hear you clearly Even if you have a great looking video but your viewers cannot hear what you are saying, then most of them will switch off and look for another video or do other things. This is why it is you need to be aware of background noises when recording your videos especially if there are people talking nearby or if you are outside. Adding an audio track with music in addition to your voice can keep the interest of your audience. Just ensure that your viewers can clearly hear what you are saying without the music taking over. 5. Use your videos on landing pages Landing pages with videos usually convert more than those without any videos. If you want your viewers to take action after viewing your video, then tell them what you want them to do. You can insert clickable links on the screen to take them to a sales page or opt-in page to make the video interactive. 6. Stop relying too much on YouTube Start using different types of network to promote your business. Although YouTube is a good place to start video marketing, there are other places online to upload and share your videos. Always remember that videos shared on multiple platforms usually get the best results. Check out metacafe.com, vimeo.com, video.search.yahoo.com, dailymotion.com, and video.Google.com. The benefits of video marketing cannot be underestimated. Video marketing is a good way to boost brand awareness, increase engagement, and improve search engine rankings.
Read Full Article Here: How To Use Video Marketing To Promote Your Online Business.
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